Why Buy Merchant Magic®?

WE ARE PRODUCT EXPERTS

Made for You.

  • Cervelle Software has been developing POS Solutions tailored EXCLUSIVELY for the firearms and fishing industries since 2000.

  • We regularly communicate with the ATF to insure their solutions remain ATF-compliant and up-to-date.

  • Cervelle develops quality software that uses the latest in web service technologies for inventory replenishment and web integration.

WE VALUE OUR CUSTOMERS

Here for You.

  • We are known in the industry for our unparallelled customer service.  When you join our family of users, we help you through every step of the process from the sales cycle to installation, training and maintenance.

  • We have hundreds of customers using one or more of our software products and many of them have been with us for more than 10-15 years.  

  • Our technical support is prompt, responsive, effective and very FRIENDLY!

WE MINIMIZE FRUSTRATION

Minimize Frustration

  • Does your current POS solution leave you frustrated?   

  • Is your current POS too expensive? 

  • Are you worried what will happen if you stop paying your monthly bill?

  • Is the customer support not as supportive as was advertised?

  • Is your POS software missing features you consider vital?

  • Is your POS tied to your credit card processing rates which are quite high?

WE ARE NOT SUBSCRIPTION-BASED

Maintain

Control

  • Have you ever wondered what happens when you stop paying your monthly POS software subscription? You will no longer be able to view your data through their POS..  

  • How will you look up old records for an IRS or ATF audit? 

  • Merchant Magic® is a desk-top solution which means it will continue to run in your store for as long as you own that computer.  If you want complete security, you can shut off your internet access and your data is untouchable. 

WE RESPECT YOUR PRIVACY

Guarding You

  • We do NOT sell or share your sales and customer data with other companies. 

  • If you wish to share your data with industry leaders, contact the NASGW.  They offer CLX Scope which is a data share program that not only helps the industry understand inventory velocities, they give back by providing you with a monthly report of what sells in your region and at the national level.  

WE VALUE YOUR SECURITY

Protecting You

  • In light of ongoing, world-wide data theft, and associated security breaches, our customers love having full ownership, full control and full POSSESSION of their data.

  • Why store your data on someone else's computers when you have a perfectly good set of computers in your own store to house your data?  

  • Why park your car at the city garage when you have a driveway or garage conveniently attached to your home?

WE VALUE OUR INDUSTRY RELATIONSHIPS

Here for Them

  • We have forged relationships with a growing list of firearm distributors and industry leaders allowing us to provide you with automatic replenishment, live catalogs, web interfacing, ATF compliance and more.

WHAT YOU BUY TODAY WILL BE NEWER TOMORROW

Buy the Fountain of Youth

  • Software is one of the only products you can buy that is guaranteed to have more features tomorrow than what you have today.

  • We are always adding new features as well as tracking industry changes to maintain compliance.  

  • When you buy software, it's almost like you are buying into the Fountain of Youth.

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