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Don't Feel Like Typing in All Those New Part Numbers?

Access to the Magic Live Catalogs Means Less Typing for You! 

New Items ?

Magic Live is a catalog tool developed by Cervelle Software that streamlines data entry of new products into Merchant Magic®.  

If the UPC is carried by one of the distributors tied to Magic Live, the part's description, price, manufacturer and related information will automatically pop up and you can import it with a few button clicks rather than with endless typing.
If you are using the Magic Web, any of the Ammoready catalogs (Davidson's, RSR, Sports South, Bill Hicks, MSG Wholesale, etc...)  get pulled into Merchant Magic® automatically!

How Old is the Data
From the Live
Catalog Feeds?

Magic Live! queries the actual data from RSR Group, Sports South, Lipseys, and Big Rock  which means the data is streamed via a live feed directly from the distributors.


Advantages of the Magic Live Catalogs

  • Saves Time

  • Minimizes Typing

  • Easy-to-Use

  • Very Affordable!

  • Developed by Cervelle Software to seamlessly integrate with Merchant Magic®

Do We Have to Download CSV Files When Using the Live Feeds?

No.  The live feeds use web service technology which eliminates CSV files.  You can also import catalogs from non-participating distributors into Merchant Magic® by formatting a text/CSV file provided by that distributor or manufacturer.  There is a built-in import tool in Merchant Magic™ that facilitates the import.  If you prefer, the Cervelle support team can import CSV files for you at a nominal, per catalog fee.
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